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Design and pattern making always in smart working

We resourch trends and design fashion collections or individual products, following each executive phase up to product development for women and men

Unique and consolidated experience technical skills

We at studio cheidy take care of the entire production cycle of fabrics and clothing, offering to facilitate any of your needs integrated packages or individual services.

Precision and quality at your service

Pattern making and prototypes men-women for formal wear, sportswear, leather goods, streetwear and jeans created respecting the style indications in the requested times

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trend research on the road

focus brands and design

supplies and fashion information

evolution and contamination in fashion, sources of updating

each textile category pairing in the right context

the unconscious protagonist of fashion

fabrics as the soul of brands

product design

formal evolution and details

shape and material united they can create history

pattern making and prototypes where fashion comes to life

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BLACK IS RADICAL

Dark or High Class?

May 18, 2020 The dark aspect seems to have more and more charm among people, preferring it to too many bright colors or mixed together. What can be the causes? .. Show More

    We know how much the colors of clothing as in all consumer goods have been simplified; first by number (for example, we observe common objects and textile motifs) and then by quantity (in the chromatic composition), returning to primary colors, pure and essential to better represent the synthesis of form, belonging to contemporary aesthetic sensitivity. We learned to create through a few signs, emptying abundance and aiming at perceptual enrichment, making any idea and concept that we want to expose become aware, aware that the void enhances and the full creates confusion. By observing the work of Marcius Galan, we fully grasp this essentialist skill, made of illusion but also of associations, where for example the idea of movement that does not move is accentuated by the use of the black color, firm and immobile, an optical imbalance game that becomes the clear, balanced and stable opposite for the chromatic choice. The advent of black, elegant and austere is strong, contains all the colors, unites them and resets them at the same time, it’s subtractive, it’s a no-color, so in some cases it is associated with mourning and only rarely with rebirth. Minimalist in art, in fashion as in design, it represents essentiality, all in one, also becoming the symbol of some youth subcultures such as Dark, which take refuge there, who take refuge there, as if to hide from the daytime life, the one in which, failing to identify themselves, they refuse, hiding, in a non-space space. With Emo, a more recent youth phenomenon, the discomfort becomes more drastic, up to self-cancellation. A distinctive choice that does not recall the traditional and rather wants to be unconventional, wants to create a break with the past, with the usual, until it becomes unlimited and innovative; black is radical. Lucido is solemn, sumptuous and elegant, irreplaceable, which is why it is used in high class products, while when we find it opaque, it becomes sober, modest and simple and still original and iki as you would say in Japan, or chic. The black concept could be summarized with the vision of Pulp Fiction, by Quentin Tarantino, model of a life in black. Adopted as an icon in various fashion houses, for example for make-up Urban Decay becomes a limited edition line, promoting an aggressive, bold and uninhibited look, black transmutes rebellion, an unconventional and unprejudiced personality. Pulp Fiction’s black represents the charm of a life outside the rules, inside a wild urban forest, the metropolis. Linked to the nocturnal world, we find it associated with darkness and darkness, and becoming a symbol of mystery acquires a completely noir charm, where the game with death gives tone to life, typical of gothic noir that has fascinated for centuries, from Francisco Goya to Johann Wolfgang von Goethe, from film noir to femmes fatales. [rights reserved]